Task: Presentation As a marketing manager to UNCLE TOBYS, you are to select a particular UNCLE TOBYS product/brand and develop a complete marketing plan for 2020. For this unit, please note that you will carry the same product/brand for three assessment tasks, including presentation, situation analysis, and marketing plan.
Your first assessment task is a presentation. The general manager of the UNCLE TOBYS has recently tasked you to give a short presentation (10 minutes) on the key planning backgrounds of one of their products. This presentation should include the following: A brief historical background of the company, and vision-and-mission statements of the company, any data and relevant facts with relevant citations, The company’s product mix, Details about the chosen product/brand to develop a marketing plan, The target market characteristics, The current pricing-distribution-and-promotional strategies of the product, An analysis of current direct competitors and their market offerings, The SMART objectives of the marketing plan for 2020, and The mapped objectives, estimated budget and projected outcomes of each of the objectives. Get Marketing homework help
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