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Posted: February 2nd, 2022


Please refer all questions and direction in this Section to Case Study – The Chicken or The Egg. Carefully read and understand the entire case and all the pieces of information that are provided in it.

On page 5 of the Case is presented Question 1. This Question is articulated in 5 sub-questions:


You are requested to provide a reply to each and every sub-question indicated above.

In providing your replies above, you will have to make use of Table 2 on Page 5 and Table 3 on Page 6.

Question 2 on Page 6 does NOT need to be replied, so please IGNORE IT completely.

In replying ALL questions indicated above and submitting your written report, please respect the following guidelines:

The submission of your work needs to be in the form of an Individual Case Study Report with the following specifications –

Case Report Structure and Format → Please follow the guidelines posted.

Assessment Format:
Standard academic presentation is required, including:
• Concise and appropriate language
• Fully referenced using the (APA) method, containing all sources used for each piece of work
• all work should be spaced at 2.0.
• Please note that for all submitted work it is recommended that you use the (Times New Roman) font, regular style and ensure that you use font size (12)
• Insert page numbers

Assessment Rubric:
Descriptor Weight 100-90 89-80 79-70 Under 70
Investigates the case in-depth, and within its context 15% The report clearly and effectively appraises the students purpose and effectively addresses the assessment task in a direct and succinct manner. The report expresses the students purpose and addresses the assessment task in a direct manner. The report partially demonstrates students purpose and addresses most of the assessment tasks. The report lacks evidence of students purpose and addresses some of the assessment tasks.
The report thoroughly analyses and investigates problems and issues presented 20% In-depth and thorough analysis of all problems and issues presented in the case Thorough analysis of most of the issues presented in the case. Superficial analysis of some of the issues presented in the case. Incomplete analysis of the issues presented in the case.
The report clearly relates to the taught, concepts and theoretical background. 25% The report relates all relevant concepts and theories The report relates most of the relevant concepts and theories The report relates some of the relevant concepts and theories The report lacks relevant concepts and theories.
The report proposes suitable solutions and recommendations 30% The report proposes in-depth and meaningful solutions and recommendations. The report proposes meaningful solutions and recommendations. The report proposes mundane solutions and recommendations. The report lacks solutions and recommendations.
The report demonstrates clear, logical and sequential arrangement of paragraphs which enhance the reader’s understanding of the ideas. 10% The report is composed in a logical and sequential manner which aids the readers understanding. Contains few or no errors in sentence formation but do not interfere with comprehension. The report is composed in a sequential manner which aids the understanding of the ideas presented. Contains errors in spelling, grammar, sentence structure but has limited interference with comprehension. The report is composed of paragraphs but not in a logical or sequential manner. The weak organization provides little comprehension of the ideas presented. The report demonstrates a confusing arrangement of paragraphs. The lack of organization makes it difficult for a reader to understand the ideas presented

Recommended Reading

Text Book
Noreen E., Brewer C.P. & Garrison H.R. (2018), “Managerial Accounting”, sixteenth edition, McGraw-Hill Education. ISBN: 978-1260153132.

Recommended Text Book Readings: The following is an indicative bibliography that is subject to change based on the regular faculty and departmental updates taking into account the alignment with the Learning Outcomes.

Atkinson A.A., Kaplan R.S. & Matsumura E.M. (2017), “Management Accounting:
Information for Decision Making and Strategy Execution”, Sixth edition, Pearson Education. ISBN: 978-1292163314.

Young S.M. (2012), “Readings in Management Accounting”, Sixth edition, Pearson Education. ISBN: 978-0137025039.

Recommended Readings:

Alnajjar, Mohd I M (2017) “Impact of Accounting Information System on Organizational Performance: A Study of SMEs in the UAE”, Global Review of Accounting and Finance, Vol. 8. No. 2. September 2017 Issue. Pp. 20 – 38

Jham V., Mehta A. & Van Genderen E. (2015) “Al Ghurair Group: A crossroads in corporate strategy”, Middle East journal of business, Vol. 10, Iss: 2, pp38 – 45.

López, O.L., Hiebl, R.W. & Martin, R.W. (2015) “Management accounting in small and medium-sized enterprises: current knowledge and avenues for further research”, Journal of management accounting research, Vol. 27, Iss: 1, pp81 – 119.

Lundström A., Vikström P., Fink M., Meuleman M., Głodek P., Storey D. & Kroksgård, A. (2014) “Measuring the costs and coverage of SME and entrepreneurship policy: A pioneering study”, Entrepreneurship: Theory & Practice, Vol. 38, Iss: 4, pp.941 – 957.

Zanella, F., Oyelere, P. & Hossain, S. (2015) “Are costs really sticky? Evidence from publicly listed companies in the UAE”, Applied economics, Vol. 47, Iss: 60, pp6519 – 6528.

Case Study Reference:
Dunn, Ian, Sills, Jordan (2019). Speak-On: Projecting Cash Budgets for a New Venture. Ivey Publishing.

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