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Posted: February 1st, 2022

PRN101A – Understanding Public Relations Assessment Assessment 2 – Communication and Reputation Audit Report

PRN101A_Assessment three Transient Web page 1 of four
ASSESSMENT BRIEF
Topic Code and Title PRN101A – Understanding Public Relations
Evaluation Evaluation 2 – Communication and Fame
Audit Report
Particular person/Group Particular person
Size 1000 phrases (+/-10%)
Studying Outcomes b) Analysis a communication drawback and developan
acceptable technique in response, inside an appropriate
skilled and moral framework.
c) Apply information and theoretical rules to
totally different contexts and subfields within the Public
Relations trade.
d) Establish and focus on how new media channels painting
information from totally different angles.
Submission Due by 11:55pm AEST/AEDT Sunday of Module four.2
(Week eight)
Weighting 40%
Complete Marks 100 marks
Context
This evaluation is designed to construct your analysis, and significant pondering expertise. You’ll carry out a
situational evaluation together with a communication and popularity audit for a consumer/state of affairs primarily based
on the consumer temporary offered by your studying facilitator. Researching and evaluating a
PR/communication difficulty and Figuring out future communication wants will help your studying
and deepen your understanding of handle numerous stakeholder teams to realize
communication objectives. It will put together you for skilled utility within the trade.
Situational Evaluation and Communication Drawback would be the foundation for Evaluation three
The PR Plan – the place you’ll design Targets, Aims, Technique and Analysis to unravel the
Communication/popularity drawback
Directions:
You’ll be utilizing the offered CLIENT BRIEF, and RESPONDING to the temporary with a state of affairs
evaluation, and an outline of what you suppose the communications drawback and popularity points
are for the consumer.
PRN101A_Assessment three Transient Web page 2 of four
The Situational evaluation should embody the next acceptable subheadings:
1. Government abstract
2. Situational evaluation
three. Communication drawback and penalties
four. Fame drawback and penalties
5. Establish future communication wants
Please guarantee to incorporate acceptable tutorial referencing and a reference record following
APA sixth version model of referencing. Please see the Educational Abilities web page on Blackboard for
info on referencing in APA sixth: https://laureateau.blackboard.com/webapps/blackboard/content material/listContent.jsp?course_id=_20163_1&co
ntent_id=_2498849_1
The Studying Rubric under is your information to how your evaluation might be marked. Please be
certain to verify this rubric very rigorously earlier than submission.
Submission Directions:
Submit by way of the Evaluation hyperlink in the principle navigation menu in PRN101A. The training
facilitator will present suggestions by way of the Grade Centre within the LMS portal. Suggestions will be
considered in My Grades.
PRN101A_Assessment 2 Transient Web page three of four
Studying Rubric: PRN101A Evaluation 2
Evaluation Attributes Fail (Unacceptable)
Zero-49%
Move
(Purposeful)
50-64%
Credit score
(Proficient)
65-74%
Distinction
(Superior)
75 -84%
Excessive Distinction
(Distinctive)
85-100%
Analysis: Important
state of affairs evaluation.
30%
The report
demonstrates restricted
analysis
The report demonstrates
purposeful analysis
The report demonstrates
proficient analysis
The report demonstrates an
superior stage of analysis
The report demonstrates
an distinctive stage of
analysis
Identification of
communication
drawback and
penalties
30 %
The report
demonstrates restricted
understanding of the
communication
drawback offered.
The report demonstrates a
primary understanding of the
communication drawback
offered.
The report demonstrates a
proficient understanding of
the communication
drawback offered.
The report demonstrates an
acute understanding of the
communication drawback
offered.
The report demonstrates
an distinctive stage of
skilled understanding
of the communication
drawback offered.
Identification of
popularity
drawback and
penalties
20 %
The report
demonstrates restricted
understanding of the
popularity drawback
offered.
The report demonstrates a
primary understanding of the
popularity drawback
offered.
The report demonstrates a
proficient understanding of
the popularity drawback
offered.
The report demonstrates an
acute understanding of the
popularity drawback
offered.
The report demonstrates an
distinctive stage of
skilled understanding of
the popularity drawback
offered.
Identification of
future
communication
wants
20 %
Restricted utility
information and
theoretical rules
with regard to
communication wants
Fundamental utility
information and theoretical
rules with regard to
communication wants
Proficient utility
information and theoretical
rules with regard to
communication wants
Acute utility
information and theoretical
rules with regard to
communication wants
Distinctive utility
information and theoretical
rules with regard to
communication wants
PRN101A_Assessment 2 Transient Web page three of four

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