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Posted: February 1st, 2022

Marketing Topic: Business Plan


Topic: Business Plan

Paper details:

Please check the materials attached
2000 words, 25 references in Harvard

Assignment Guidelines and Rubric
Assignment Brief

Assignment Number and Weighting

Coursework 2: 80%

Anonymous marking


Submission Date and Time

See Moodle submission link


Expected return of feedback and marked work

14 working days from the deadline

Assessment is made up of multiple submissions


Item Title


Item Due Date and 17:00:00

Business Plan


See Moodle submission link



Electronically via Moodle (Turnitin) ONLY

Word Count


Assignment Title

Business Plan

Assessment Learning Outcomes

This assignment is designed to assess learning outcomes:

MLOs 1- 6

Details of the task

You are expected to develop a comprehensive business plan that is aimed at making a business case to potential investors. This will be in the form of an individual submission of a business plan.The start-up can be based anywhere in the world, provided you possess an existing network and speak the language to be able to run a primary research. If in doubt, please make it a UK-based start-up. The startup cannot be a franchise or an existing brand.

The Business Plan should include the following:

Non- Anonymous cover sheet: This must contain the following: Your name, Module title and code, Assignment title, Your ID number, Name of your seminar tutor, Word Count (the word count minus the title page, contents page, tables/charts, reference list and any appendices) and date of submission.
Introduction: An introduction to the assessment and what will be covered with a rationale for setting up new venture – in other words ‘setting the scene’. This approach should underpin your knowledge and understanding of the venture and the environment in which it will operate.
Table of contents: [NOTE: This is not counted within the word limit.]
The new venture: Critical justification of the features of your new venture, core value proposition and potential IP issues.
Validation of the customer pain point: This should be informed by results of your primary research and supported with findings from your secondary research
Analysis of the macro environment of your target market – Critical analysis of the target market (profile and behaviour), the size of the market, market growth, main competitors (competitor analysis) and other relevant macro factors that would affect your new venture. You are adviced to critically apply a relevant framework like Porter’s Diamond, Porter’s five forces and/or PESTEL analysis.
Operations plan and Financial plan: This should be a critical approach and it should be logical and well justified
Marketing plan: This should be a critical approach to marketing strategy. It should be logical and well justified
Conclusions: What conclusions have you drawn from your analysis? Is there a clear justification for how the new venture will take advantage of the opportunities and overcome the barriers/risks identified? What evidence can you provide in support of your conclusion? Would you be prepared to discuss these confidently to investors?
References: These must be in the Coventry University Harvard Format. There must be appropriate in-text citations throughout your submission. [NOTE: You must only use credible and validated sources of information for your assignments] The references (both in-text and within the reference list) are not included within the overall word count.
Appendices: This should include a copy of your questionnaire and no more than four pages. If there are more than the stipulated four pages those additional pages will not be read. Your response to the brief must show evidence of your ability to research independently relevant data, using appropriate sources and databases, as well as relevant academic literature, to support your arguments.

Other information


Assignment Guidelines



You have been asked to produce a business plan. It should contain the following:

Appropriate non-anonymous coversheet
Contents Page
Main body, which should also be organised under appropriate headings informed by the assessment brief
Appendices, which should be numbered.
Reference list
Your work should be word processed in accordance with the following:

Font style, Arial, font size 12
1.5 line spacing.
The page orientation should be ‘portrait’
Margins on both sides of the page should be no less than 2.5 cm
Pages should be numbered
Additional Skills

Attend a Spotlight session as advertised here on Moodle.


Marking Criteria/Rubric

Provide rubric with breakdown of the evaluative criteria that will be used for assessing this assignment.

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