Subject Name: Logistics and Supply Chain Management
Assessment Title: Assessment 3 – Develop a Proposal that captures the development and implementation of a logistics and supply chain structure for a new or expanding enterprise
Weighting: 40% (10% for each part)
Total Marks: 100 (each part)
Due Date: Four (4) staged submissions from Weeks 10-13.
Each part has a value of 10%.
Final submission due Monday of Week 13 – 15:55 AEST
Submission: Turnitin (as powerpoint slides with notes saved as a Pdf)
Length: Four (4) parts where each part should be 4-5 slides with a 300-500 word transcript of your
Late submission possible: Published Kaplan penalties apply for late submissions
Each student will develop a Proposal over a period of four (4) weeks that captures all of the elements of the development of a supply chain and logistics solution for a new or expanding enterprise.
Each part will require the student to research a particular topic and then prepare a presentation of what they have discovered through their research. In addition to the presentation, students should include a written transcript in the notes section. The ‘notes’ should also include citations to reference material used and Url links to material to support your findings. Each part of the proposal development needs to be included as a discrete submission so as not to cause any issue with Turnitin.
Project for Trimester 2, 2019
Treat yourself: A shift in demand towards premium goods is favouring niche operators
“Operators in the Chocolate and Confectionery Manufacturing industry have faced changing consumer preferences over the past five years. Growing consumer concerns about the amount of fat and sugar in foods have weakened demand for chocolate and confectionery over the past five years, particularly in regards to mass-produced products. Industry participants have increased product diversification and introduced healthier products in attempts to limit the number of consumers switching to substitute products, such as yoghurt. Additionally, consumer demand for premium products has increased over the past five years which has boosted industry performance. Industry revenue is expected to grow at an annualised
2.2% over the five years through 2017-18, to reach $6.1 billion (Ibisworld 2018, p.4).”
Relevant Ibis Industry reports can be found in the library at:
Case for Analysis
The Cardinale family have been making and selling premium hand-made chocolates from their home in Western Sydney for the last five years. They have established a strong group of customers comprised of members of the general public and small businesses such as restaurants and cafes. They make their chocolates from both dairy and non-dairy products and most of their chocolates are gluten-free.
Each chocolate sells individually for $2 but they also currently sell variety assortments of 10 chocolates for $15 and 20 chocolates for $25. Each year, demand has grown for their product and last year (2016-2017) they made an annual profit of $120,000. Their accountant has been advising the Cardinales to expand their business and to move production to commercial premises. Using their own funds together with a small loan from the bank they have purchased a shop in the main street of their local shopping centre where they can now manufacture their chocolates in the rear commercial kitchen area, store them in special refrigerated cabinets and sell from the shop at the front. Sales will commence in the new premises in March 2018.
The youngest Cardinale son, Tony, who has just finished his Bachelor of Business degree at Kaplan in
Sydney, believes that the family are still thinking “too small”. He studied Logistics and Supply Chain Management as part of his degree and he knows that Amazon, the biggest retailer in the world, has recently started operating in Australia. He believes that there is a massive untapped market for the premium chocolates that his family produces and that selling them using the Amazon online platform is a simple and effective way to attract new customers and stimulate production.
Weekly Proposal Questions
Week 9 – Background
What is the market size for chocolate manufacturing in Australia? Which companies are the main participants in the industry? Examine the competitive landscape to identify and describe 3-4 critical aspects for success for this industry.
Week 10 – Proposed Supply Chain
Will the supply chain for the new expanded business need to be differentiated on the basis of multiple sales channels / customer segments? What changes to manufacturing will need to be made to accommodate online sales through Amazon? What mechanisms are available for the Cardinales to forecast future demand?
Week 11 – Evaluation of Proposal
From a supply chain and logistics perspective what might be the benefits and disadvantages of selling their products using the Amazon online platform? What is your understanding of the term “Big Box Supply Chain”?
Week 12 – Redesigned Supply Chain
On the basis that all sales are now being made either through the shop or online through Amazon, construct a diagram that captures all phases of the Cardinale Chocolates Supply Chain. How might Cardinale Chocolates better use technology to make their supply chain and logistics activities more efficient?
What to include in your proposal
1. Cover slide with your name and student ID
2. 4-5 slides with images and/or bullet points outlining your findings (i.e., answers to the questions posed)
3. Supporting notes as a ‘transcript’; as if you were delivering this presentation 4. Notes should also include:
a. citations to reference material
b. links to any supporting material (e.g., reports or videos)
5. Reference list as the last slide
6. Save the ‘presentation’ as ‘notes’ to PDF
Assessment Marking Rubric – each part
Criteria HD (High Distinction) 85%-100% DN (Distinction) 75%-84% CR (Credit) 74%-65% P (Pass) 50%-64% NN (Fail) 0%-49% Mark
Assessment Content (MAN203 Assessment 3) OUT OF 50 MARKS
Understanding of question content and theory Correct response to question
Key concepts and definitions used correctly in responses and necessary terms accurately defined. Correct response to question
Key concepts used correctly in responses Correct response to question
Lack of key concepts and/or definitions Correct response to question, but provides insufficient detail Incorrect response with insufficient or incorrect details /40
Critical evaluation of scenario Successfully applies theories to scenario in a persuasive way that reflects understanding and provides best results. Applies theories to scenario in a way that reflects understanding. Adequately applies theories to scenario. Applies theories to scenario however insufficient detail provided. Applies theories to scenario in a way that reflects a misunderstanding. /40
Correct academic writing style used, including correct spelling, grammar and punctuation Sentences and paragraphs are well structured and clear. Vocabulary is clear, effective and academic.
Grammar, spelling and punctuation are flawless. Sentences and paragraphs are well structured and clear with minor exceptions. Vocabulary is clear, effective and academic
Grammar, spelling and punctuation are good Sentences and paragraphs are mainly well structured. Vocabulary is comprehensive. Few errors in grammar, spelling and punctuation Sentences and paragraphs are poorly structured.
Vocabulary is often ineffective. Grammar, spelling and punctuation are often incorrect Meaning is unclear/structure is often wrong.
Vocabulary used is incorrect/not comprehensive. Grammar, spelling and punctuation are mostly incorrect. /10
In-text referencing and reference list follows Harvard style and consistent with KBS guidelines Expert usage and acknowledgment of all sources in the text and in reference list. All references in the correct format. Compliant Acknowledged all sources in the text and in reference list. All references in correct format. Compliant with research scope guidelines.
Acknowledged most sources in the text and reference list. Most references in the correct format. Compliant with research scope guidelines. Acknowledged most sources
in the text and reference list. Some references in the incorrect format. Compliant with research scope guidelines.
Several sources are unacknowledged. Major errors in format of references.
Noncompliance with research scope guidelines. /10
Assignment Mark/Grade: Total score
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